segment project needs to determine which type of external R&D is most efficient and effective is shown in the figure “External R&D Based on Business Needs”.

Upgrade Existing Commercial Products Next Generation New and Improved Products Breakthrough New Product Concepts For Business
Technology Exists “Already cooked” Process R&D License (Scan for Opportunities) License Acquisition Exchanges No e-R&D
Features R&D No e-R&D License Acquisition Exchanges License Acquisition Joint Venture
Technology Needs To Be Developed Process R&D Consortia Contract R&D
Joint Venture No e-R&D
Features R&D No e-R&D Contract R&D Joint Venture Consortia (For Standards) Contract R&D