Role L1 New Business Creation Specialist
Able to convince potential customers, partners and other potential market constituents to engage in experiments to test assumptions as needed Communication and Networking
Able to develop new internal and external networks to find resources. Communication and Networking
Able to talk to potential customers and experts to elaborate business models and the identified opportunity spaces. Communication and Networking
Able to talk with potential customers, partners and other potential market constituents to explore possible business models within the identified opportunity spaces, creating new networks every time if necessary. Communication and Networking
Able and willing to suggest that learning is not producing enough insight and propose a directional change or shelving the project. Decision Making and Problem Solving
Able to prioritize unknowns so that most critical ones are tested first, regardless of category (Technical, Market, Resource, Organizational) Decision Making and Problem Solving
Able to test, explore and learn about identified opportunity spaces to build a case about its value as the foundation of a new business or ability to revitalize an existing one. Decision Making and Problem Solving
Able to use learning based project management tools and approaches. Decision Making and Problem Solving
Able to work with 1-2 New Business Platform Leader to help interpret results, always mindful of need to broaden the opportunity landscape as much as possible, and determine next steps. Decision Making and Problem Solving
Given the results of an experiment, able to propose next steps and design the next learning loop. Decision Making and Problem Solving
Able to design experiments to test technical, market, resource and organizational uncertainties in a manner than maximizes the likelihood of gaining insight rather than confirming widely held assumptions, and using the ‘good enough’ principle rather than seeking precise answers that require too many resources compared with value of the specificity required Execution
Able to work with a team to carry out the experiments and report results. Execution
Able to observe and create scenarios to evaluate value of potential applications Strategic Thinking
Able to surface latent unknowns/uncertainties and clarify them for testing. Strategic Thinking
Able to be evidence based, agnostic toward the opportunity but energized by incubation in general Talent Management
Role 12 New Business Platform Leader
Able to advocate with leadership when the platform pivots as experimentation leads to learning, continually winning support after affirming that fit with strategic intent is retained. Communication and Networking
Able to broker and facilitate relationships and networks to help with the emerging business platform. These relationships are inside and outside the company, as well as with corporate support functions. Communication and Networking
Able to facilitate discussion across key stakeholders to maintain alignment with pockets of resistance-knowing when to win over or bypass. Communication and Networking
Ensure project-level learnings are accessed across the Platform Communication and Networking
Able to guide and evaluate the step-wise development of an evidence-based experimental plan that ensures the whole landscape for the platform is examined and how it could play out as a new business platform. Decision Making and Problem Solving
Able to further define and tighten the vision for the platform as experimentation tests boundaries Strategic Thinking
Able to interpret the results of this Platform-level plan to form the picture of the emerging business Strategic Thinking
Able to shape the strategy of the emerging business platform. Strategic Thinking
Able to build the right team without compromise. Talent Management
Able to coach incubation project leads on project-level experiment design and execution, hold them accountable for delivery Talent Management
Able to effectively recognize good work within the Incubation team. Talent Management
Able to keep the team motivated in the face of difficult hurdles. Talent Management
Role 13 Director, Incubation
Able to legitimize incubation as a necessary activity and educate as to its purpose: exploring the domain vs. choosing one winner Communication and Networking
Able to build a robust and viable portfolio of new business options, big enough to protect against incrementalization creep Decision Making and Problem Solving
Able to remove internal barriers to emerging business progress Decision Making and Problem Solving
Able to select new business platforms within the incubation portfolio that should receive continued resource investment, and those that should be defunded spun out, or sent to the business unit if they’re not emerging as a Strategic Innovation Decision Making and Problem Solving
Support needs of emerging business teams: visiting customers, securing resources, supporting recruiting; guiding business model idea development Execution
Able to lead and facilitate business model development Strategic Thinking
Able to advise New Business Platform leaders Talent Management
Able to identify and develop emerging business area strategic innovation teams Talent Management
Able to monitor the innovation capacity of the firm in order to resource opportunities appropriately Talent Management