1. “Built to Last”, by Jim Collins and Jerry Porras, HarperCollins, 1994.
2. “Angel Customers & Demon Customers”, by Larry Selden and Geoffrey Colvin, Penguinn Books, 2003.
3. “The Innovator’s Guide to Growth”, by Scott Anthony et al, Harvard Business Press, 2008
4. “Corporate Strategy and Product Innovation”, by Robert Rothberg, The Free Press, 1976.
5. “Profit from the learning curve”, W. Hirschman, Harvard Business Review, January 1964.
6. “The learning curve as a production tool”, F. Andress, Harvard Business Review, February 1954.
7. “Selecting Profitable Products”, by J. O’Meara, Harvard Business Review, February 1961.
8. “Turning Strategy Into Results”, by Donald Sull, Stefano Turconi, Charles Sull, and James Yoder, MIT Sloan Management Review, Spring 2018
9. “How do you consolidate customer needs?”, by IRI CommunityForum, Feb 2018.
10. “Interview with Martin chimes CEO, Unistraw International Limited”, by Doug Berger,The Innovators, Dec 2006.
11. “Attract, Retain, Grow”, by Maia Strategy Group, Customer Barometer, Mar. 2017
12. “20 Questions Management Should Ask About Strategy”, by Chris Bard, Canadian Institute of Chartered Accountants, 2003.
13. “Maximizing Economic Value”, presentation by Avery Dennison Strategic Planning Team, Dec. 1992.
14. “Competing for the Future”, by Gary Hamel and C.K. Prahalad, Harvard Business School Press, 1994.
15. “Product Strategy for High-Technology Companies”, by Michael McGrath, Irwin Professional Publishing, 1995.
16. “Strategy is Destiny”, by Robert Burgelman, The Free Press, 2002.
17. “Managing Product Families”, by Susan Sanderson and Mustafa Uzumeri, Irvin Press, 1977.
18. “The Innovator’s Dilemma”, by Clay Christensen, Harvard Business School Press, 1997.
19. “You can kill an idea, but you can’t kill an opportunity”, by Pam Henderson, Wiley, 2014.
20. “Unleashing the Killer App”, by Larry Downes and Chunkja Mui, Harvard Business School Press, 1998.
21. “The High Tech Start-Up”, by John Nesheim, self-published, 1997.
22. “The Art of the Start”, by Guy Kawasaki, Penguin Group, 2004.
23. “Competitive Advantage”, by Michael Porter, The Free Press, 1985.
24. “Competing on the Edge”, by Shona Brown and Kathleen Eisenhardt, Harvard Business School Press, 1998.
25. “Contrasting Strategic Plan Methods”, adapted from Strategos 1996 promotional materials.
26. “ROI –Cost of Capital Differences Between Companies” Angel Customers and Demon Customers, Larry Seldoen and Geoffrey Colvin, Penguin, 2003, p.6.
27. “Economic Profit per Customer Example”, Angel Customers and Demon Customers, Larry Seldoen and Geoffrey Colvin, Penguin, 2003, p.57.
28. “Customer Segmentation Matrix”, Angel Customers and Demon Customers, Larry Seldoen and Geoffrey Colvin, Penguin, 2003, p.121.
29. “Jump Start Your Business Brain”, by Doug Hall, Clerisy Press, 2007.
30. “Purpose of a Business Model”, adapted from Strategos 1996 promotional materials.
31. “Survival Strategies in a Hostile Environment”, by Hall and Porter, HBR, Sept-Oct 1990.
32. “Value Map”, adapted from Bain & Company presentation materials, circa 1988.
33. “Tangible-Intangible Model of a Company”, adapted from work of the Gathering I, circa 1995
34. “Tangible-Intangible Model of a Pharmaceutical Company”, adapted from work of the Gathering I, circa 1995
35. “Good to great”, by Jim Collins, HarperCollins publishers, 2001.