Another segmentation method is using either the stage and gate funnel model or the agile / lean innovation framework model. In the ”Innovation Framework” figure, ideas move through problem-solving and business model generation onto commercialization. One of the great things about having these frameworks that map an idea’s journey towards commercialization is that these frameworks can map any product, idea or existing, in terms of where it is on its innovation journey. This helps communication among all stakeholders so everyone is on the same page. If the project is coming from outside the Corporation, or is been newly introduced to management by an internal source, the first challenge for management is to determine where upon this journey the idea is. Sometimes technical innovators come up with a new chemical, commercial product, or software algorithm for which no known commercially use case exists. This is quite distinct from innovations that are presented which are technically new, but familiar to the marketplace.